Developing a New Collection
Brands translating an established strategic direction into an original product system.
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05Service · Jewelry Design House
Bespoke Collection Development
We translate an established strategic and creative direction into a distinctive collection, managing design language, product families, technical development and prototype direction as one connected process.
Defining the Problem
We turn strategic direction into real products that belong to the brand.
Collection development is not simply drawing products. The concept must remain coherent across product families, be technically developable and preserve design intent through prototyping.
Floransa manages creative and technical development from brief to prototype. Manufacturing is executed by the brand’s manufacturer or specialist production partners.
Floransa ApproachWe preserve design intent from concept and sketch through prototype direction.
Who Is This For?
For teams facing the right problem.
Scope is structured project by project around the brand’s current structure and objective.
Manufacturers
Manufacturers looking to combine production capability with distinctive brand-led collection design.
External Creative Capacity
Brands strengthening internal teams with an independent Jewelry Design House.
Scope
What We Do
Not every component is automatically included in every project; scope is defined by the actual need.
01
Brief & Discovery
Defining customer, objectives, scope and design boundaries.
02
Concept & Moodboard
Creating the collection concept and visual world.
03
Sketch & Design Development
Translating concept into developed product designs.
04
Product Families
Structuring product families and internal collection balance.
05
Technical Development
Preparing technical details to support production transfer.
06
Material & Stone Direction
Guiding metal, stone, finish and surface decisions.
07
Prototype & Revision
Reviewing prototypes and directing revisions to preserve design intent.
08
Production Direction
Floransa does not manufacture; we coordinate with the brand’s production partners to maintain the intended design direction.
Process
From insight to an actionable system.
Brief
Define objectives and boundaries.
Concept
Build the creative world and moodboard.
Design
Develop sketches into product families.
Technical
Clarify technical and material decisions.
Prototype
Direct sampling and revisions for design integrity.
Development Flow
Brief → Concept → Moodboard → Sketch → Design Development → Product Families → Technical Development → Prototype → Production Direction
Brief → Concept → Moodboard → Sketch → Design Development → Product Families → Technical Development → Prototype → Production Direction
At the End
What You Receive
A clear, usable and brand-led system designed to support implementation and decision-making.
01
Collection Concept File
Concept, moodboard and creative direction.
02
Design Drawings
Developed designs and product families.
03
Technical Development Files
Technical information supporting production transfer.
04
Prototype Direction
Design-integrity guidance through sampling.
05
Collection Presentation
The collection presented with its design language and strategic context.